Veronica Viviana Wilson serves as Director, Business Development at The Nielsen Company, whose digital reach and resonance tools provide the metrics that guide brand marketers in the effective optimization of their advertising campaigns, planning future campaigns and generating guarantees on current campaigns. As a Nielsen Director of Business Development, Veronica goes to market with the gold standard of digital measurement giving advertisers the confidence that the digital funds they are investing are spent effectively and efficiently.
Prior to joining Nielsen, Veronica was Associate Publisher-Ad Sales at Meredith Corporation for a national women’s lifestyle brand and two national parenthood brands. In her role Veronica managed integrated multi-platform sales nationally overseeing four offices. She has been instrumental in launching an independent research series, signature events, as well as developed partnerships with companies/organizations such as CNN/CNNE, Univision/Univision.com, UNWomen, museums and retailers such as CVS, Walgreens and Wal-Mart to help bolster the division’s offerings from an integrated marketing perspective. Veronica also was Associate Publisher-Ad Sales at Conde Nast for their Bridal Group division in 2008 overseeing six offices across the country. And she worked at Time Inc. from 1999 to 2008 for a national women’s lifestyle magazine/website in various positions, including National Advertising Director, where she oversaw five offices nationally.
Veronica comes from a family of educators, so it’s no surprise that she has lent her publishing expertise to Pace University, as an Adjunct Lecturer to their Masters in Publishing Program since 2008. Veronica also graduated from Pace University in New York City, with a Masters of Science and Temple University in Philadelphia, Pennsylvania, with a Bachelors in Business Administration. Veronica lives in Brooklyn, New York and has traveled to six of our seven continents, visiting over 30 countries.