The Nielsen Company – New York, NY

Digital Measurement Solutions

Director, Business Development 2017 - Present

As Director, Business Development at The Nielsen Company, whose digital reach and resonance tools provide the metrics that guide brand marketers in the effective optimization of their advertising campaigns, planning future campaigns and generating guarantees on current campaigns, Veronica goes to market with the gold standard of digital measurement, giving advertisers the confidence that the digital funds they are investing are spent effectively and efficiently.

MEREDITH CORPORATION, New York, NY 2009 - 2017

Associate Publisher Sales 2012 - 2017

Business Development Director 2009 - 2012

Oversaw Hispanic Media Division, including Siempre Mujer, Ser Padres, Parents Latina, Meredith Latinas Network,, Directed sales team nationally and managed advertising sales revenue of $15M. Managed senior list of accounts from day-to-day basis.

CONDE NAST, New York, NY 2008

Associate Publisher Sales

Managed sales team nationally and drove $12M in advertising revenue for Conde Nast Bridal Group.

TIME Inc., New York, NY 1999 - 2008

National Advertising Sales Director 2006 - 2008

Managed national sales team of eight sellers and oversaw $30M in advertising sales revenue for ESSENCE and

Previous roles with Essence and were:


Master of Science (MS), Publishing, Pace University, New York, NY

Bachelor of Business Administration (BBA), Temple University, Philadelphia, PA


Spanish – Conversational & Working Knowledge


Adjunct Lecturer, Pace University, Master of Science in Publishing Program 2008 - Present